ReadingGroupGuides.com - Promotions & Features

Promotions & Features

Want to connect book club members with your titles? These promotions will help make that happen. During the month of a promotion, a featured title receives an average of 65,000 home page views --- and the individual discussion guide for the promoted title receives an average of 1,350 page views.

Add a Guide
Add a guide to the searchable database in the title and author sections and by genre in up to three categories.
Cost: $100 • Complimentary if any one of the following promotions is purchased. (Visit www.readinggroupguides.com/add_your_guide.asp for further information about adding a guide.)

Discussion Guide Writing
Discussion guide includes a 250-word Introduction, 10 discussion questions & 10 author interview questions.
Cost: $650 • Includes a complimentary listing of the guide in the ReadingGroupGuides.com database.

Home Page Promotion
Showcase a guide to book club readers on the home page of ReadingGroupGuides.com. This includes a graphic of the cover, 75 words of text and a link to the guide on ReadingGroupGuides.com.
Length of Promotion: One month • Cost: $700

Ad in ReadingGroupGuides.com Newsletter
Showcase a guide to book club readers in the ReadingGroupGuides.com newsletter. The ad includes a graphic of the cover, 75 words of text and a link to the guide on ReadingGroupGuides.com.
Length of Promotion: One newsletter insertion • Circ: 8,000 via email/2,500 additional online readers • Cost: $650

BEST VALUE! Special Combo Rate for Home Page Promotion & Newsletter Ad

Reach readers both on the website and in the newsletter as outlined above.
Length of Promotion: One month on homepage; one newsletter insertion; guide added to database
Special Combo Promotion Rate: $1,100 (A $1,350 value)

Reader Contest
Build buzz by sponsoring the monthly contest. To enter, consumers read an excerpt and answer a question from the featured title. The winner (selected at random) receives up to 15 copies of the book..
Length of Promotion: One month; includes home page graphic & newsletter mention • Cost: $500
NOTE: This must be purchased in conjunction with one of the home page promotions listed above and run the same month. Publisher will be supplied with the name/address of contest winner to mail the books.

Customized Promotions
Looking for something more? We’ll work with you to develop a customized campaign.

In addition to the ReadingGroupGuides.com newsletter, we have a second newsletter for book club members who have registered their group with us. Read on for details.

Website Advertising

Banner Ad (468 x 60 pixels):
Positioning: Top of Page
Impressions: 160,000 guaranteed impressions (Note: Total impressions on ReadingGroupGuides.com in an average month: 750,000)
Creative Specs: jpeg, animated gif and Flash all accepted. File size no larger than 500K. Ad is to be delivered ready for insertion. We will design your ad for an additional cost.
Cost: $2,250

Column Ad (150 x 250 pixels):
An ad on the home page and select interior pages of ReadingGroupGuides.com offers publishers and authors a terrific opportunity to promote a title to an audience of avid readers and book buyers. Feature a cover or other graphic and have it link to your website, an online retailer or another place of your choosing.

Positioning: Right-hand column on home page and the right-hand or left-hand column of select highly-trafficked interior pages of Bookreporter.com
Duration: 1 month
Impressions: 125,000 guaranteed impressions
Cost: $950 (Note: If we need to create a customized landing page, there will be an additional cost.)

Space Reservation Deadline: At least 1 week prior to insertion. Subject to availability.
Materials Deadline: 1 week prior to insertion

Newsletter Advertising Includes:
-Graphic of book jacket or author photo
-25-35 words of text
-A link to a website, special feature or online retailer
Duration: 1 insertion (newsletter is then archived on the site)
Circulation: Circ: 8,000 via email/2,500 additional online readers
Cost: $650
Space Reservation Deadline: At least 1 week prior to insertion (newsletter is sent monthly). Subject to availability.
Materials Deadline: 1 week prior to insertion

In addition to the ReadingGroupGuides.com newsletter, we have a second newsletter for book club members who have registered their group with us. Read on for details.

Promotions to Registered Book Clubs

As of May 2007 we have more than 5,400 book clubs registered with ReadingGroupGuides.com. With an average of 12 members in each group, that's approximately 64,800 committed readers --- enough to launch a book. Below is a menu of offerings that we share with these groups on a monthly basis. Please note that no more than 5 special offers will be made to our Registered Readers mailing list in a given month, without prior notice, with the exception of the month of November when additional offers are allowed.

With commitment TWO months before the promotion, we will alert all ReadingGroupGuides.com newsletter subscribers about your special offer. This gives them to chance to register their group in time participate in the promotion --- and gives your offer twice the visibility. Promoted guides receive an average of more than 1,000 page views.

Chat with the Author – A Registered Book Club Promotion
Registered book clubs are offered an opportunity to chat by phone with an author. The promotion is announced in a special newsletter mailed to our registered groups the month prior to the chat. They have until the third week of the month before the chat to sign up and are chosen at random. The winning groups (your choice of how many) will be invited to participate, with each having its own exclusive phone chat with the author.
Cost: $1,300

Advance Reading Mailings – A Registered Book Club Promotion
One of the best ways to "make a book" is via early word-of-mouth with book clubs. Reach our registered book club groups and offer them advance reading copies of your title. This pitch is sent out in a special newsletter mailed to our registered groups up to three months before the book is published. They then have two weeks to enter the drawing and are chosen at random. The winning groups (your choice of how many) will be invited to participate, with each receiving up to 15 copies of the book. Note: Publisher will be supplied with the names/addresses of the winning groups to mail the books.
Cost: $1,300

Book Giveaway Mailing – A Registered Book Club Promotion
Reach our registered book clubs and offer them free copies of your title, making them advocates for the book. They have two weeks to enter the drawing. The winning groups (your choice of how many) each receive up to 15 copies of the book. Note: Publisher will be supplied with the names/addresses of the winning groups to mail the books.
Cost: $1,300

Each Registered Book Club Title Gets:
Promotion in the ReadingGroupGuides.com and the Registered Book Club Newsletters the month of the promotion, which includes a graphic of the book cover, descriptive text and a link to the discussion guide on ReadingGroupGuides.com, as well as details about the offer.

Price includes adding the guide to the ReadingGroupGuides.com database and archiving it by title, author and in up to three genres.